08th September 2020

4 Ways Demand Forecasting Software Helps Your Business Understand Your Market And Make Better Decisions

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As market conditions change rapidly, and businesses across all sectors face instability and a challenge from competitors, demand forecasting software has an increasingly important role to play in securing their future.


What Is Demand forecasting software?

Demand forecasting software is a sophisticated tool that uses historical sales data and business information to make predictions about customer demand in the future. Not only is this valuable for manufacturers who can use the data to decide which products it should manufacture and in what quantity, but the information also enables business managers to make informed decisions about pricing strategies, marketing, growth, and market potential.

Without accurate demand forecasting, businesses may make risky decisions with long-term consequences in terms of stock availability, inventory costs, customer satisfaction, and profitability.

Advantages Of Demand forecasting software

Demand forecasting software Offers Advantages In Several Areas:

1) Sales Tracking

A manufacturing facility is at its most productive when it is making the products that customers actually want, so demand forecasting can identify patterns of peak and low demand, meaning that the appropriate resources can be deployed during busy periods. Being able to forecast sales puts a manufacturer in the optimum position to meet the needs of customers, reinforcing its reputation and popularity.

2) Inventory Optimisation

By providing accurate information about future sales, a business can optimise its inventory more efficiently, reducing the cost of storing large quantities of unsold stock and increasing turnover rates to make full use of the available space.

3) Accurate Financial Planning

Demand forecasting software provides your business with information about future cashflow, improving your ability to plan the company’s finances. A more incisive financial plan means that money can be set aside to pay suppliers, order the necessary quantities of raw materials, invest in new equipment, or manage other operational costs, while investment in the business to stimulate growth can be more adeptly managed.

4) Sharper Strategic Planning

Staying one step ahead of competitors is essential to achieving success in any business sector, but without demand forecasting software, it is more challenging to decide how to manage marketing strategies to meet the future needs of customers. By utilising demand forecasting software, a manufacturer can shape its business and marketing strategies more effectively to ensure customer demand is met, or to stimulate new interest in its products.

Find Out More

At Reflex Planning, we are committed to helping your business address the challenges of the marketplace, reducing your costs and creating value for your customers. Get in touch to arrange a free demo of our demand forecasting software to see how it could shape your entire business strategy.

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